Wednesday, 13 August 2014

'Why Carnegie's Advice Still Matters'

In How to Make Friends and Influence People’s prequel, it is explained how Carnegie's advice is suitable in this day and age. Although his advice might seem more suitable for face-to-face relationships, it is important to confirm how the advice still might help those in the digital age. He is supporting us with what he knows and protects our ambitions and encourages current entrepreneurs to shine, especially through use of social media platforms. He does not let our lack of knowledge for these platforms keep us away from using them or frighten us to embrace new movements of promotion and communication.

The word which stands out most from this chapter and which stays at the back of the head is altruism. How to Win Friends and Influence People will show you the '...strategies for dealing with people...' altruistically (p. ix). You will no longer have to worry about trying to follow your instincts or think which move to make next. After reading this book, you will have a structure to follow for achieving your goals.  

Let’s think about some of the things you say and do every day, like saying good morning and good night, which you might not realize 'is an opportunity to win friends and influence others in a positive way' (p. x). Just by that, you are already winning friends. Also, this short interaction is not only influential in many ways, but it is also healthy for us. Even the smallest sort of interaction is good for people, or as Zuzana simply puts it, 'People need People.'

Yes, we already know that communication is good for us. But, there are other benefits which it brings. As James Humes puts it 'The art of communications is the language of leadership,' (Carnegie, p. x). Richard Branson is a good example of this sort of leader. He communicates through a blog and creates interactive adverts which relate to his audience. He knows what the audience loves and what makes them tick. This shows a genuine interest Also, his prices are reasonable. For example, in this advert he shows his audience that giving up is not an option and that you must keep chasing your dreams:


                                          


Therefore, not only is communication beneficial for our mental health, but it improves our leadership skills. I guess for those who are interested in communications, there might be a bright future for you.
Even if you are a master of communication, you still will not win people over without character and compassion. You first will need to know and develop yourself, and then learn to develop a real interest in others. Or, as Carnegie puts it, 'You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you,' (p. x).When people realize that you are interested in others soulfully and are compassionate, they will see through you - you become transparent- and people like that. They want to be able to relate to you in order to trust you completely. But, this is hard in this day and age because everyone is always trying to sell you something. Again, we need to learn compassion.

Although this book seems to start of heavy as it tries to explain the purpose, there is valuable advice in this book. Also, the reasons for 'Why Carnegie's Advice Still Matters' are very good.

Ok, so, when you are able to be compassionate and interact well by using good communication skills such as correct grammar and pronunciation, you are able to promote yourself. But, this promotion is not like, “I am the best in the field so you should hire me!" or," My products are most eco-friendly and you should trust me because I know that you customers love eco-friendly products because I've done my research." You need to truly believe in your development and understand what is happening to you. Ask yourself the question whether you possess natural leadership qualities, and are not faking them to make a profit. Whether you are truly ready.

So, YouTube, sex videos, political 'talking heads' may be entertaining for a moment, but they are not genuine 'human relations'. Self-promotion is not just for you, it is for all those 7,046 billion people in the world who may want what you want. And, to be a good leader like Richard Branson who shows compassion and interacts with his audience, you must too. (By the way, he did not become rich on his own.)  

So share yourself, not hype yourself. What I am doing is sharing this lovely experience of reading this book, but also the knowledge it provides. This knowledge is too good to keep for myself- too precious. Also, I love to write and the idea of writing this blog has made my heart ache from passion for writing.